Before checking techniques check feasibility
Over the years and businesses are finding it challenging to be discovered in a sea of competition. Leveraging a comprehensive app launch strategy is essential for paving the way to a successful launch and a fruitful position in the app marketplace.
There has been a significant increase in the variety and types of business apps that are being downloaded, with more consumers turning to mobile apps to interact with brands. In fact, it is estimated that between 2016 and 2020, yearly downloads will double to roughly 284 billion. As such, it has become increasingly important to have a comprehensive strategy and successful app launch in order to compete in this competitive landscape.
There are many things SKY ALPHABET researchers consider when helping developers creating, designing and launching an app. Here is the market research components that SKY ALPHABET follows in order to help you to achieve app success.
Market research is an essential first step in developing an app as SKY ALPHABET identifies through it whether there is demand for your application and shows the opportunities for differentiating yourself from the competition. Unless your app concept is niche or highly unique, there is a good chance that you will find similar apps already in the market.
Running a competitive analysis at SKY ALPHABET involves pinning down exactly who your competitors are and gathering a full understanding of who is competing in this app space, what they’re offering, and what you can do different or better to achieve success in the marketplace. SKY ALPHABET researches apps with similar features, themes and visual styles, and takes note of how well they’re doing in the market.
are the competitor apps faring in the app stores?
have the competitor apps done successfully?
do people want these apps? What are the apps missing?
mistakes have they made that you can avoid or improve on?
are they marketing to their customers?
app adding something unique to the market and Is there a gap in the market?
SKY ALPHABET ensures your concept does not replicate competitor apps, instead SKY ALPHABET helps you to leverage these insights to target opportunities and provide consumers with an app that offers real value. SKY ALPHABET will also help you understanding your competitors, their product and market advantages and differentiate your app and ensure you don’t end up going head-to-head.