StartUp new markets penetration

SKY ALPHABET research helps

Pinpoint the demand for your services and products

Identify your target customers – who they are, where they are, what they need, what motivates them, encourages them to talk about you and engenders their loyalty

Discover different opportunities in the marketplace you may not have been aware of

Support development of an effective employee engagement strategy

Isolate how to manage your stakeholders’ needs at different points in your growth plan

SKY ALPHABET Start-Up market research packages aim to tackle the barriers to using research head on, which is essential for stimulating the use of research and helping companies unlock new opportunities.
It doesn’t matter if you’re starting a new business or expanding, researching your target market is a fundamental part of effective business planning - it also isn’t as expensive as you might think.

Why service and product development research matters?

SKY ALPHABET Market research helps turn great ideas into workable, profitable products and services. As well as providing customer profiling – showing exactly which customer segments to target - it cuts out the noise, delivering sharp insight into what your customers need and how your solution fulfills that need, including:

Understanding what your customers expect from your products and services, helping ensure successful development and take- up
Identifying product and service features customers’ want, what form they should take, what makes them appealing and how value can be added to make them even more enticing
Insight to market competition – who your competitors are, what their offering looks like, their strengths and weaknesses, how they are tackling the market and their value proposition

Market research: the key to really understanding your customers

Customer profiling is a powerhouse for driving growth through marketing. Here are some key questions B2B and B2C customer research asks:

What does the customer look like?
Are they a business? Large or small?
If they are large, is size of supply more critical than a smaller business?
Do they need direct distribution?
What does value look like?
What does a loyal customer look like?
Are they a consumer?
Are they young or old?
How often will they buy?
What are their purchase preferences?
What does a value-added service look like? Free delivery or an extended warranty?
What will encourage your customers to recommend you?

Answering these questions with SKY ALPHABET quality customer research will help you create effective marketing and sales plans that ensure you hit customers with the right product/service, at the right time on the right channel.

Start Up's and new markets penetration

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SKY ALPHABET research helps