Strategic
analysis

Nothing is coincidence in strategic perception

skyAlphabet

Are you looking to enhance your competitive position? 

Respond to external threats? Identify new opportunities or risks? Expand your presence in new markets? Need a market research to gather information about target markets, audiences and customers? Do you have a “big” question that you need to answer?
Whatever your need is, SKY ALPHABET is here to help. We provide tailored consulting projects to assist customers in the collection and analysis of targeted information as an input to informed decision-making.

Benefits of our strategic analyses

1

 Stay ahead of the competition

2

Respond to new competitive threats

3

Understand your competitive landscape and its potential disruptors

4

Increase customer understanding

5

Target the fastest growing customers and segments

6

Identify new markets, segments, trends and opportunities

7

Stay clear of markets that are not ready for your products or services

8

Reduce time and effort spent on making the right decision

9

Involve an objective, third-party opinion in existing corporate dialogue

10

Reimagine business boundaries and prepare for the future

How we execute a typical research project?

Our proposed intelligence strategy is to provide a clear illustration of the target products and target markets based on well-defined and validated market intelligence.

1

  Internal review with customer

 Collaboration with customer to understand stakeholders’ objectives and ensure all requirements are well understood

2

Desk research


Centralized, local language secondary research to gather information on the industry’s value chain, demographics, regulatory trends, key players, evolution, etc.

3

Executive interviews along the value chain

SKY ALPHABET interviews players across the industry value chain (competitors, suppliers, distributors, customers, industry experts, etc.) for qualitative insights and quantitative data

4

Analysis & validation

SKY ALPHABET refines the analysis to the relevant level of detail. Accuracy checks, logic and consistency checks, cross-checks between sources, validation with experts

4

Reporting


Findings are collated into a visual, intuitive and professional format to aid interpretation of findings – complemented by workshops and post-project support

Competitive Intelligence
Competitive analysis or market landscape analysis
Customer experience
Competitor analysis & Competitor deep-dive
Customer intelligence & Customer profiling
Sales lead identification
Win-loss analysis
Pricing research
Interviews and surveys
Developing new products workshops
Market attractiveness
Market entry strategy
Market research
Market sizing and forecasting
screening and evaluation
Strategic partner identification
Scenario analysis
Trend radars
Corporate governance
Trend analysis
Technology benchmarking or roadmapping
Workshops 










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Our mission

SKY ALPHABET market research provides comprehensive studies about making a relation with client and providing suitable solutions according to the latest marketing techniques, in order to make a service or a product popular among people and show its essential advantages

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